FireFiles

drive awareness and sales for your small business
Our centralized platform connects your CPG brand with local content creators in single or multiple cities

small businesses we’re
working with

check out our UGC

customer love

“Hummingbirds has delivered consistent results period-over-period – the Hummingbirds network grew our average weekly turns by 3X in markets – and in some locations, up to 16x! Not only did our business experience short-term growth during active campaigns, but we also sustained by nearly 80% for three months post-campaign.”

Kayla Brown, Lola’s Fine Hot Sauce

see how UGC can tell your story

Discover how authentic, user-generated content showcases real experience and helps your brand connect with customers in a genuine way.

PLACE-BASED IMPACT
Local influence in the cities you want to saturate
Whether you’re a new local shop or a growing small business, this guide walks you through how to successfully work with local creators to drive sales.
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Meet our local influencers

@Jazsumm

@Jazsumm

@Jazsumm

@Jazsumm

explore resources

For more in-depth insights and the latest trends in restaurant marketing, check out our blog.

Are firefile influencers?
not exactly.

  • No category of influence
  • Peer TO PEER influence
  • Social sharing as a hobby
  • Content feels like a recommendation
  • Partnerships are fun
  • AUTHENTIC
  • GET PERKS
  • 500-5000 LOCAL FOLLOWERS

VS

  • NICHE CATEGORY OF INFLUENCE
  • MICRO & MACRO INFLUENCERS
  • Social IS THEIR JOB
  • CONTENT CAN FEEL LIKE AN AD
  • Partnerships PAY THE BILLS
  • LESS Authentic (NOT ALWAYS!)
  • Get PAID
  • Followers areN’T
  • LOCALIZED
PLACE-BASED IMPACT

Local influence in the cities
you want to saturate

humming birds drive value
By tapping into real people, we’ve seen results such as
success converting hummingbirds into long term customers

ready to drive results for your brand?