FireFiles

welcome to the Blog
We’re so glad you’re here! Read on to learn local marketing strategies, influencer marketing, and check out exclusive interviews with various marketing professionals.
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CPG brands we’re
working with

check out our UGC

customer love

“Hummingbirds has delivered consistent results period-over-period – the Hummingbirds network grew our average weekly turns by 3X in markets – and in some locations, up to 16x! Not only did our business experience short-term growth during active campaigns, but we also sustained by nearly 80% for three months post-campaign.”

Kayla Brown, Lola’s Fine Hot Sauce

see how UGC can tell your story

Discover how authentic, user-generated content showcases real experience and helps your brand connect with customers in a genuine way.

Retailers our birds
love to visit

are firefile influencers?
not exactly.

  • No category of influence
  • Peer TO PEER influence
  • Social sharing as a hobby
  • Content feels like a recommendation
  • Partnerships are fun
  • AUTHENTIC
  • GET PERKS
  • 500-5000 LOCAL FOLLOWERS

VS

  • NICHE CATEGORY OF INFLUENCE
  • MICRO & MACRO INFLUENCERS
  • Social IS THEIR JOB
  • CONTENT CAN FEEL LIKE AN AD
  • Partnerships PAY THE BILLS
  • LESS Authentic (NOT ALWAYS!)
  • Get PAID
  • Followers areN’T
  • LOCALIZED
PLACE-BASED IMPACT

Local influence in the cities
you want to saturate