drive traffic & sales at a
local level
Our centralized platform connects your CPG brand with local content creators in single or multiple cities
grocery stores we’re
working with
spotlights for days
brand love from fareway
“Hummingbirds have the freedom to show their friends and family a genuine shopping experience. We’ve already seen ‘brand champions’ emerge from our campaigns.”
McClane Gill, Director of Marketing & Corp Comms
see how UGC can tell your story
Discover how authentic, user-generated content showcases real experience and helps your brand connect with customers in a genuine way.
are firefile
influencers?
not exactly.
- No category of influence
- Peer TO PEER influence
- Social sharing as a hobby
- Content feels like a recommendation
- Partnerships are fun
- AUTHENTIC
- GET PERKS
- 500-5000 LOCAL FOLLOWERS
VS
- NICHE CATEGORY OF INFLUENCE
- MICRO & MACRO INFLUENCERS
- Social IS THEIR JOB
- CONTENT CAN FEEL LIKE AN AD
- Partnerships PAY THE BILLS
- LESS Authentic (NOT ALWAYS!)
- Get PAID
- Followers areN’T
- LOCALIZED
PLACE-BASED IMPACT
Local influence in the cities
you want to saturate
